The Insights page (Pro plan only) brings together seven figures to help you understand what your guests look at and order. None of them tells you what to do — they're food for thought, not instructions. Here's how to read each one, in the order they appear on screen.
Looked at, not ordered
This table ranks your dishes from the lowest score to the best: for every 100 times a dish was opened, how many times was it ordered? It only shows dishes with at least 10 views, and is capped at the 8 lowest scores by default — the 'Show all dishes' button reveals the rest of your menu. A low figure can be a sign that the price, photo or description are worth a second look — though it's often best to change only one thing at a time, so you can tell what made the difference. Views only count guests who accepted analytics cookies, so this ratio is indicative, not an exact measurement. And if a dish with no options (no size, no extra) shows more than 100 orders per 100 views, that's not a bug: it can be added straight to the cart from the list, without ever being opened.
Menu matrix
This matrix combines two things: how often a dish is ordered, and how much revenue it generates. It sorts your dishes into four groups: popular dishes that bring in good revenue (Stars), popular dishes that bring in little revenue (Plowhorses), dishes rarely ordered but that still add up to good total revenue (Puzzles), and dishes rarely ordered that earn little (Dogs). The line is drawn at two separate midpoints of your own menu — one for how often a dish sells, one for how much revenue it brings in, not a single shared median — so on a small menu with only a few dishes, a dish can move between groups from one week to the next without anything really having changed. One important point: the matrix measures revenue, not profit — qartine doesn't know your food cost, so a dish that brings in a lot of revenue isn't necessarily the one that earns you the most once costs are taken out.
Busy times
This heatmap shows on which days and at which hours your menu is scanned most, over the last eight weeks. It's useful for lining up your staff schedule with the real peak hours, or for choosing the right moment to launch a special or a dish of the day — just before a busy stretch rather than after it.
Attach rate
This figure shows, for each category on your menu, the share of orders that contain at least one dish from that category. If the figure for drinks or desserts is low, that's often the easiest thing to improve — for instance with a 'pairs well with' suggestion or a prompt at the end of the order.
Returning guests
This percentage shows the share of your anonymous visitors who come back to look at your menu more than a day after their first visit — not just someone reloading the page during the same meal. As with views, only visitors who accepted analytics cookies are counted, so this figure reflects a trend rather than an exact count of your regulars.
How far guests scroll
This chart is cumulative: a visit that reaches the Desserts category has necessarily scrolled through the categories before it, like Mains — so each bar shows the share of visits that got at least that far, not views of that one category alone. A sharp drop between two categories doesn't necessarily say anything about the dishes in it: it's often a sign that the menu runs long up to that point, or that the category sits too low to be reached by most visitors. As with the other visit-based cards, this chart only counts visitors who accepted analytics cookies.
Carts not ordered
A cart counts as 'started' as soon as a guest adds a first dish to it during their visit — whether or not they go on to complete the order. As with the other visit-based cards, this figure only counts guests who accepted analytics cookies, so some real carts inevitably fall outside the count.